// free story audit
How well is your story working for you?
Get a free, personalised audit. A short self-assessment combined with an AI scan of your website scores your organisation across three dimensions of storytelling, showing you exactly what's connecting, what's missing, and what to do about it.
Shift Videoproductions · Story Audit
“Strong roots, but your story isn't reaching people yet.”
// what gets measured
3 dimensions of story
Every organisation communicates. But the ones people remember do something different — they let you feel the human story behind the work. This audit measures that across three dimensions.
Scored 0-100
Purpose Clarity
Most organisations explain what they do. The ones people remember explain why they exist, the human reason that made the work necessary. When someone meets your organisation, can they feel it within 30 seconds?
Scored 0-100
Impact Evidence
There's a difference between saying 'we helped 500 families' and showing one family's life before and after. Statistics inform; human stories make people care. Do you let people see the change through someone's eyes?
Scored 0-100
Narrative Reach
One story on an About page is a nice touch. But organisations that truly connect put human stories everywhere: website, social media, events, newsletters and reports, as the primary way they communicate.
// how it works
Four simple steps
Tell us about you
Your name, email and website. That's all we need to start.
Answer a few questions
A quick self-assessment about how you tell your story.
We scan your story
We read your website while your answers fill in the bigger picture.
Get your report
Personalised scores, findings and clear next steps.
// your report
What you'll get
Personalised scores: across three dimensions of your storytelling.
Specific findings: from your website, social media, and broader communications.
Gap insights: showing what's missing from your story.
Tailored project recommendations: with indicative pricing.
All free: no strings attached.
“The audit named the exact thing our homepage was missing. We fixed it in a week.”
Questions
- Is it really free?
- Yes. You get the full scored audit with no obligation.
- How long does it take?
- About two minutes to answer the questions; your audit is generated on the spot.
Most organisations have powerful stories hiding in plain sight
Find out what your communications are saying, and what they're missing. It's free and takes two minutes.
Trusted by organisations across the Netherlands, Belgium, Germany, and Europe